Professional
Engaged in a specific activity as one's main paid occupation

Professional Creatives
Paid to be creative

Art for money
In the early days of the creative industries it was simply known as commercial art.
Our work is often used to sell, promote, explain, narrate and inform.



First Things First Manifesto
1964 Ken Garland
2000 Jonathan Barnbrook

For designers who don't want to be messed around anymore.