Suki Struggles

The relationship between me and the other 'founder' of Suki has turned unfortunately quite sour. I chose the name (the alternative he'd suggested was Rosa) from his list of two, came up with the whole design concept, at no point did he suggest anything useful of constructive; which is fine because I'm the designer and was happy to do all this myself. All I asked was to be credited in the Instagram page, he then started posting images that look like they'd been drawn with felt tip, my logo design on a skate deck, It was embarrassing especially when you've written quality skate brand in the instagram bio. He didn't listen to what I was saying which was in no way personal etc. I was just trying to explain the design needs to be consistent, in terms of quality and aesthetic so I should be the only one putting anything out there if I'm going to have my name all over this brand.

After he calmed down and realised it wasn't a personal attack, agreed to give me a cut of anything he sold with my logo on it and would consult me before putting any work out there. 

In order to prove Suki was in fact going to be selling high quality products... I needed to make sure there was some appropriate promo out there. With my new found love of after effects, I made a short promo video utilising skate footage from Southbank in the 90s. I presented it in amongst a row of collaged imaged utilising grid systems, the collage is purposely messy, chaotic and blurry/ glitchy, with use of garish vibrant colours often clashing, drawing inspiration from magazines such as Rad and Thrasher.

I composed the images from screen grabs from found footage of skaters all over the world in the 90s.

Music Ocean Wisdom ft Dirty Dike& Edward Scissor Tongue 'Freeze'

I chose this as I felt it was really fitting of the skate community, British brash abrasive aggressiveness.. this whole vibe of "I don't give a fuck" is the best way I can describe it. 

(fangirl moment, Dirty Dike liked the post)

I put this out and Matthew argued it wasn't the right 'brand ethos.. but looks sick', despite having never once mentioned anything about his brand ethos which he's apparently been working on "for years". He bought skate decks six months ago and still hasn't picked them up. I constantly said if we're going to paint them we need professional spray paint and linocut stencils to get a clean finish, 

NOT LIKE THIS ... 

 no

(his version) 

I'm in love with this promo video I've made despite this so am just going to post all my Suki work on my own design account, as more of a concept for a skatebrand because I don't want to work with him in the future, nor will he ever find the motivation to get it going himself. This is just further proof to myself I cannot do anything for free anymore. And don't collaborate with people you meet off Bumble.