Placement @ Exposed: Day 3

ILO: 6 A2
Demonstrate specific knowledge and specialist understanding of the professional and contextual location of their practice. 

Day 3

Google Calligraphy

For their clients at Google, they provided a service enabling people to find specific job roles, using the theme of Sherlock Holmes' murder mystery. I overheard them discussing their need for calligraphy, so I stepped up explaining I used to hand ink my own business cards and was up for the challenge. I practiced for hours, ensuring they were happy with the outcome. Luckily they had a few spares so if they ink blotted I wouldn't have ruined their letters!

I experimented with the different quil thicknesses and practiced with spacing in mind, this was especially difficult with the salary part as they had to be a lot smaller and risked looking squished and illegible especially as it was all written in old English.

The letters were personalised to each client with amusing anecdotes. The calligraphy finalised this personalisation with a hand drawn salary figure, name and sign off by Holmes.

I then asked to borrow their camera and took some nicer shots... (this image they used on their end of week meeting 'show and tell!')

It was really great working on an brief that was more internal, and learning more about ways of thanking clients that stands out as opposed to easy flowers or chocolates. Was also rewarding getting hands on and being praised for my creative talent outside of basic graphic design, I've always loved this traditional method, it was very encouraging everyone stopping what they were doing in the office to come have a look.