- Understand who you're designing for otherwise you're designing for yourself.
- Create fewer pieces with more meaning
Radim Manilic the speaker then showed us an Alan Partridge clip, he said that the first time he watched it he thought it was mildly amusing, he went away and thought about an amusing quote Alan had said and felt like he had to rewatch the episode to appreciate it fully, purely because there is so many episodes and variations of the Alan Partridge show. Sometimes less is more.
He went onto to write this, the 'Book of Ideas' over a few years. It took him four months to compile all the notes he'd written on his phone whilst commuting on the tube, sitting in cafe's and so on. It's proof also that self publishing is often the best approach as it's much faster and you can publish exactly what you want, how you'd like it to be done.
I was inspired by this and decided to, as Radim suggested, search through my hard drive find the 'rubbish' and turn it into 'gold'. During my stay in Vietnam and Hong Kong this summer I recorded a number of short clips, they've since become obsolete however I'm now motivated to edit together a short video representative of the time I enjoyed there; making use of the discarded clips.
I asked him a question about this piece and he gave me the key point of researching before you put something out there as he unintentionally initially put out a 'black face' EP artwork without realising that it was this and the implications it could have.
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